Leading equine grooming and supplement manufacturer Nettex has launched a new pricing initiative for 2014 by reducing trade prices and providing increased margins for retailers. Additionally a number of Nettex funded promotions will run throughout the year to help drive sales through the doors of the “bricks and mortar” equine retailers.
With many retailers finding it tough to compete with online competition, Nettex have introduced their new marketing initiative to help attract customers back into their local retailer.
In April 2014 Nettex restructured trade prices to bring many of their key product lines in below that of key competitor brands and have also introduced competitive RRP’s to encourage end user pick -up, the price reduction has already proved popular with both retailers and consumers with Nettex reporting a 18% increase in sales nationwide.
Additionally, marketing support packages give retailers up to 20% off during key buy in periods on selected Nettex product ranges which they can then pass onto their end users. All promotions are funded by Nettex so they do not impact on retailers margin return and incentivise volume sales. The promotions are publicised through a national advertising campaign via magazines and online and social media as well as in-store material. Consumers can take advantage of up to 20% off a particular range of products such as grooming, fly products, calmers, electrolytes etc. for a minimum period of one month through key times of the year.
Nettex will be highly visible at many of the big shows in 2014 for the first time to ensure they connect with end users by partnering with selected retailers to sell and demonstrate products at shows. They are also giving away goody bags as well as running competitions on their partner trade stand.
