The Livestock Auctioneers’ Association (LAA) is prioritising engaging with the next generation of farmers and auctioneers with the newly relaunched Next Generation Group, encouraging greater communication and demonstrating the vital role of the auction mart within the wider rural community.
It was established to represent younger auctioneers and fieldsmen working in livestock markets, as well as to connect with a younger generation of livestock farmers. Some 27 members, alongside chairman Russell Steer and vice-chair Greg Christopher, were part of an online event which featured a presentation from guest speaker Amy Eggleston (@thedairydaughter), during which she gave advice on using social media to engage.
“We have an important role to play in informing the next generation of farmer, as well as new entrants to farming, of this industry’s important role in the food supply chain,” explained Mr Steer.
“We have a platform from where we can help to encourage greater discussion and understanding of how the live sales ring can help support a robust and sustainable farming industry, and importantly we can demonstrate the high animal welfare standards associated within our member businesses, as well as the wider UK livestock sector.”
Mr Christopher added, “The Next Generation Group is well placed to connect with the younger generation of farmer, be it through social media or other technological means.”
The meeting concluded with an industry update from LAA executive secretary Chris Dodds and development officer Zanna Dennis, followed by a discussion with contributions from all participants.
Ms Dennis added, “We are delighted to have re-launched with this new online format, but very much look forward to the point, when ease of restrictions allow, that we can meet in person again. Our next event is scheduled to coincide with the Thame Summer Sheep Fair on 5th August.”
