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      By Matthew TiltJune 2, 2025
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    Tyres & Tracks

    Trelleborg Virtual Showroom updated with new Innovation Area

    Matthew TiltBy Matthew TiltNovember 10, 20212 Mins Read
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    Trelleborg Virtual Showroom

    Successfully launched in March 2021, the Virtual Showroom from Trelleborg Wheel Systems has been updated with a new Innovation Area. This puts the latest technical advancements right at the customer’s fingertips, allowing them to discover the latest solutions including premium compounds engineered to provide increased productivity, safety and sustainability.

    Emiliana Vesco, marketing training & development senior manager at Trelleborg Wheel Systems, said: “Trelleborg is constantly innovating when it comes to helping customers run their operations more smoothly. The Innovation Area allows customers to explore the latest advancements as they happen. We continue to bring new ways to help customers in the agriculture, construction and materials handling fields to drive their business – anytime, anywhere in the world.

    “Putting new tools into the hands of our customers, our digital apps are just one way we’re responding to changing needs. And our Innovation Area helps take our customers up to the next level, so they can stay on top of emerging technologies and use them to power their productivity.”

    Along with showcasing the latest innovations, the Innovation Area will also feature a Digital Hub offering smart solutions including mobile apps and services, from the TLC Plus app to check tyre pressures of the fleet, to the Tire Book or dealer locator. Online visitors can also visit the new Concept Center for exclusive previews of next-generation technology.

    For more information go to www.virtualshowroom-wheels.trelleborg.com/wheels/en/

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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