To develop sales in eastern England, McCormick and Landini importer AgriArgo UK has appointed John Clayton as sales manager for the area. In his new role, Mr Clayton will be responsible for driving sales for both brands as well as supporting the growth of the company’s dealer network.
Based at home on the Cambridgeshire/Bedfordshire border, Mr Clayton most recently worked with a local dealership but also has experience with one of the largest suppliers of precision farming technology.
“I’m really pleased to be joining AgriArgo at a time when dealer recruitment, retail sales, and the McCormick and Landini product lines are all developing rapidly,” he said.
“From previous experience, I’m confident we have tractor products that can match any other brand. Coupled with the fact we have an excellent dealer support package with the Argo 4.0 programme the company has developed, we have what we need to help existing dealers grow their market share – and judging by the conversations I am already having, attract new dealers to our network.
“There is a lot of franchise change happening in the tractor dealer sector at the moment, and many dealers are having to make some big decisions about which way their future lies. I’m certain we have the products and support package that will make our brands attractive to them and their customers. Across the eastern England region, I’m keen to help dealers in the key arable areas in particular show the capabilities of the latest X7 and X8 McCormick ranges, where we have models of up to 310hp with powershift and CVT transmission options. But, of course, we also have extensive ranges to suit livestock farmers, specialist crop growers and the needs of the groundscare sector.”
Mr Clayton’s dealer coverage region spans from Essex up to North Yorkshire and across to the M1 motorway.
“Josh’s retail sales experience and his product knowledge from two key competitive tractor brands are excellent assets,” said Adrian Winnett, managing director at AgriAgro UK and Ireland.
“He has a great understanding of all the elements needed to make a dealership successful – brand, image, active customer prospecting and lead nurturing. We’re really pleased to have him on board.”
