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      October 2025 issue available now

      By Matthew TiltOctober 1, 2025
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    Arable & Agronomy

    ProCam to showcase FieldSense at Lamma

    Matthew TiltBy Matthew TiltDecember 12, 20241 Min Read
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    Visitors to Lamma will be the first to see ProCam’s precision farming system, FieldSense, which was unveiled earlier this year.

    The system uses satellite imaging of field variability to create variable rate maps for seed, fertiliser and lime. A feature is the analysis of the images by ProCam agronomists, who work in partnership with growers to improve crop growth and deliver environmental gains.

    Technical and services manager, Simon Francis, says: “With the drive to use inputs more efficiently and in more sustainable and environmentally friendly ways, but growers facing increasingly busy workloads, FieldSense aims to make precision farming simpler and more accessible to more growers,” says Simon. “It is very much precision agronomy through partnership.

    “Lamma will be the first event where we showcase FieldSense on such a large scale. Visitors to the stand will be able to see IT-based FieldSense demonstrations and hear how it can be tailored to, and benefit, individual farm needs. With potential SFI payments for variable rate application of nutrients, the rollout of FieldSense has come at an ideal time.”

    For more information go to www.procam.co.uk

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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