Merlo UK has announced that it has appointed Lister Wilder to represent its range across a wider area.
From the March 1, 2023 the Merlo Agricultural telescopic handler range, Cingo tracked carriers, TreEmme attachments and forestry tractors will all be represented by Lister Wilder in an area stretching from Bristol in the West to Windsor in the East.
Shaun Groom, general manager at Merlo UK, said: “Following an announcement at the end of 2022 that Chandlers FE Ltd would be moving their focus into other product areas we have been working hard to secure a stable and long-term partner for the Merlo franchise in the area. We are delighted to be able to announce the further strengthening of our relationship with Lister Wilder with the expansion of their territory for Merlo”.
Lister Wilder depots in Bristol, Cirencester and Reading will join the Kent-based Ashford depot. This location has already represented the Merlo franchise for several years in Kent and eastern area of East Sussex.
Phil Hughes, sales and hire director at Lister Wilder, said: “We are really excited to be representing Merlo again from our Western & Central branches. We are under no illusion as to the responsibility that this announcement brings, these machines are widely accepted as one of the most frequently used and relied upon machines on farm, so good back up is paramount.
“We have welcomed new team members to Lister Wilder to ensure this is the case and are now ready to hit the ground running, allowing us to continue supporting our customers with the best machinery on the market!”
