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      By Matthew TiltFebruary 1, 2026
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    Farm Contractor & Large Scale Farmer
    Event News

    Case IH returns to Cereals with a focus on connected services

    Matthew TiltBy Matthew TiltApril 29, 20242 Mins Read
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    On the 11th and 12th of June, Case IH will bring a brand new stand layout to Cereals, focusing on the latest launches from the company and its connected services.

    The Case IH Connect: Farming REDefined stand will include one of the largest demonstration plots at the event, as well as the first opportunity for many to see the new Axial-Flow 260 Series of combine harvesters.

    At the heart of the stand will be the Case IH Connect Room, where the team will show how the brand’s connected services can potentially enhance productivity and optimise operations.

    In the field, the demonstration team will be operating tractors using a range of automated technologies and putting the new Farmlift telehandler through its paces. Visitors will also be able to get in the seat of the Puma 260 CVXDrive – the most powerful Puma to date.

    “From our ever-evolving Farmall with a 100-year legacy to the new Quadtrac 715 and Puma 260 CVXDrive, the continual innovation from the Case IH brand is certainly capturing the attention of both new and existing customers,” said Case IH UK and Ireland marketing manager, Neil Macer.

    “If you then add in our comprehensive connected technology solutions and full UK & Ireland RTK coverage, we are really empowering farmers with the tools they need to thrive in today’s dynamic agricultural landscape. We very much look forward to welcoming visitors to the stand at Cereals and showing them all that the Case IH brand has to offer.”

    For more information go to www.caseih.com. Tickets for Cereals are available at www.cerealsevent.co.uk. FC readers who have yet to grab a ticket can use the discount code FCLSFCE24WV to knock 50% off at checkout.

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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