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      July 2025 issue available now

      By Matthew TiltJuly 9, 2025
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    Event News

    Mitas to showcase full range of agri tyres at EIMA

    Matthew TiltBy Matthew TiltNovember 4, 20242 Mins Read
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    At EIMA International, Mitas will highlight its comprehensive range of agricultural radial tyres.

    The products on show will include:

    • VF800/70 R38 HC 3000 CFO – designed for high-powered tractors and harvesters, with cyclic field operations technology to handle repeated loads.
    • 710/70 R42 SFT – the super flexion tyre is developed for high-horsepower tractors, with a new tread pattern and carcass structure to provide high traction and a large footprint.
    • 540/65 R30 HCM – the high capacity municipal radial range is designed for use in multiple terrains, including hard surfaces and is said to run silently. It has a steel-belted structure for high durability.
    • 270/95 R48 AC90 – shown in a dual-mounted configuration, these narrow tyres are designed for row-crop work and offer a high load capacity and speeds up to 65kph.

    Roberta D’Agnano, brand director, says: “EIMA has always been the international agricultural marketplace, and Mitas tyres have consistently been at the forefront, helping farmers in their daily challenges with reliable, hard-working tyres developed through extensive fieldwork.

    “For this EIMA, we are launching a new brand campaign truly representing our ongoing support for farmers and their machinery across generations. This year, as in the past, we have something for everyone: our latest tyre ranges are designed to enhance performance and protect the ground across various applications, ensuring that end-users can rely on Mitas tyres throughout the entire life of their vehicles.”

    For more information go to www.mitas-tires.com

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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