Returning to the event for the first time since 2020, New Holland will bring several new products to Lamma this year.
The CR11 combine harvester will make its UK debut – having launched at Agritechnica and won gold in the Innovation Awards. The model shown in Birmingham will feature the brand’s signature yellow livery, as well as the brand-new styling.
Visitors will also be able to see the T7.340 HD with PLM Intelligence. The latest flagship T7 tractor model extends the maximum performance of the range to 340hp.
Finally, on the stand, visitors will find special QR codes that will give them access to a broadcast WhatsApp channel, on which New Holland will communicate dedicated deals and promotions that will be active during the event.
For more information go to www.newholland.com