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      July 2025 issue available now

      By Matthew TiltJuly 9, 2025
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    Event News

    New Holland to debut new products at Lamma

    Matthew TiltBy Matthew TiltJanuary 5, 20241 Min Read
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    Returning to the event for the first time since 2020, New Holland will bring several new products to Lamma this year.

    The CR11 combine harvester will make its UK debut – having launched at Agritechnica and won gold in the Innovation Awards. The model shown in Birmingham will feature the brand’s signature yellow livery, as well as the brand-new styling.

    Visitors will also be able to see the T7.340 HD with PLM Intelligence. The latest flagship T7 tractor model extends the maximum performance of the range to 340hp.

    Finally, on the stand, visitors will find special QR codes that will give them access to a broadcast WhatsApp channel, on which New Holland will communicate dedicated deals and promotions that will be active during the event.

    For more information go to www.newholland.com

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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