From 9–15 November, Agritechnica 2025 will once again transform Hanover into the global hub for agricultural innovation — and UK visitors are set to benefit from a packed programme tailored to their needs.
With 23 halls fully booked and over 2,700 exhibitors from more than 50 countries, the event offers a complete product range, from tractors and tillage to sprayers, harvesters, and smart implements.
“Agritechnica is where farming meets the future,” says Angelina Laas, area manager for the UK and Ireland at the DLG. “It’s not just about seeing machines — it’s about finding solutions that work for your business, whether you’re a contractor, a dealer, or a farmer.”
The Digital Farm Centre will be a key destination, showcasing real-world applications of AI, robotics and sensor systems — from autonomous machinery to precision spraying. With live demos and expert insights, it offers a hands-on look at how digital tools can boost efficiency and sustainability.
For UK dealers, Agritechnica 2025 brings more visibility and networking than ever. Hall 2 will host a dedicated dealer focus, including the upgraded Workshop Live 2.0, running hourly with live repair demos. Dealers can also benefit from Business Matchmaking, a new tool connecting them directly with exhibitors, and be listed on the official website and app for added exposure.
The International Dealer Centre will serve as a central meeting point, featuring a lounge for business partners and daily “Pop-up Talk Dealer” sessions. Exclusive Dealer Packages offer personalised tickets, special rates, and access to select events.
For farmers and contractors, the ability to see, touch and inspect machinery up close remains a key draw. The new 7 Days – 7 Topics format allows UK visitors to tailor their experience, with dedicated days for digital farming, agribusiness and young professionals.
Win tickets to Agritechnica 2025
Farm Contractor & Large Scale Farmer has teamed up with Agritechnica to offer UK readers an exclusive chance to experience the world’s leading agricultural machinery show in person.
Ten lucky winners will each receive a pair of free tickets for a two-day visit to Agritechnica from 12 November onwards. Whether you’re a dealer, contractor or farmer, this is your opportunity to explore cutting-edge technologies, meet global manufacturers, and take part in the international exchange that defines Agritechnica.
To take part, please answer these questions: What is the average age of the Agritechnica visitor, and what is your key reason for wanting to visit Agritechnica.
Please send responses to matt.tilt@markallengroup.com. Please give your name and role, whether farmer, contractor, dealer or agribusiness professional.
