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      By Matthew TiltJune 1, 2026
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    Machinery

    Amazone brings family colours to groundcare and hoeing divisions

    Matthew TiltBy Matthew TiltOctober 30, 20241 Min Read
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    As part of its wider brand strategy, Amazone has announced that its groundcare and hoeing portfolios will now be produced in green and orange liveries, in line with the agricultural range.

    The company states that it aims to strengthen its identity throughout the entire product range.

    Its groundcare range has been a key part of Amazone for more than 40 years, including mounted and self-propelled mower/collectors which are used widely by local authorities and contractors.

    The Schmotzer Hacktechnik hoeing range was acquired in 2019 and had previously retained its blue and orange colour scheme. As the two companies have worked together in recent years to develop the product range, the decision has been made to integrate the product range completely.

    Amazone hopes to market the equipment more successfully, relying on the global recognition of the Amazone name.

    Both portfolios will go through a transitional stage, with the original colour schemes still available.

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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