Tyre manufacturer Ceat Ltd has been awarded the Lighthouse Certification by the World Economic Forum, given to firms that use the fourth-industrial revolution technologies to modernise factories, value chains and business models for sustainability and productivity.
“We are the first tyre company in the world to get the certification and this journey started 3-4 years back. To get certified one has to use fourth industrial revolution technology that includes advanced analytics, machine learning, and predictive analytics in their plant,” said Anant Goenka, managing director, Ceat Ltd.
“Checks and audits are undertaken by the members of the World Economic Forum. The fourth industrial revolution came with digitisation, using sensors in different parts of the machine that enabled it to become the smart machine. It reduces the use of energy in the factor,” he added.
“Important markets that we are looking into growing is the OEM market where the demand from automakers is present and second is the international market. Both sets are the customers that need high type specifications in terms of production of tyres especially,” concluded Mr Goenka.