Ambitious plans for the expansion of Argo Tractors operations in France will be underpinned by a new, modern headquarters facility south-east of Lyon.
Construction got underway when the first corner stones were laid for the new Argo France base at Vaulx-Milieu to support the distribution of Argo’s Landini and McCormick tractors in the country.
The new Argo France site will be a national training centre, with the technological resources and know-how to support dealers and their customers.
The foundation stone-laying ceremony was attended by top management of the family-owned Argo Tractors business and the local French authorities, including the local mayor, Mr Dominique Berger.
Jean Luc Fernandez, General Manager of Argo France, said: “The Argo Tractors group has invested a great deal to establish this branch, which will play an important role in French agri-business, with the goal for the next five years of enlarging the dealer network by 20% to achieve 70% representation across the country. We aim to achieve a market share of 5%, establish a presence in the orchard and vineyard tractors segment, increase sales of medium and high power tractors, and reach a turnover of more than 70 million euros.”
