Goodyear Farm Tires has announced plans to significantly extend its product range throughout 2025, with a focus on its Low Sidewall Technology.
The exclusive technology has a dedicated European Development Centre in France, and over the next 12 months, the company expects to add new tyre sizes to the range, as well as further enhancements across the full radial portfolio.
Lindsay Hart, European tyre sales director, said: “We are now into our sixth year since bringing Goodyear Farm Tires back to the European market and we are making very strong progress.
“There is no doubt the market conditions last year were challenging but we are delighted with the resilience we have shown and the ongoing growth we are enjoying across Europe, venturing into new territories such as Poland.
“We have ambitious plans to continue that growth into 2025 and at the heart of our offering will be advanced technology, expanding size options further and enhanced customer support and service.
“Having the LSW facility as part of our European offering will be crucial for us delivering on those commitments and will also help reduce lead times for farmers to access the products.
“With their ability to reduce soil compaction and improve stability, the LSW tyres have gained substantial popularity amongst European farmers who value the technology’s ability to enhance productivity and reduce long-term equipment wear.
“We remain firmly focused on providing innovative, reliable and accessible products which farmers across Europe can rely on to keep their operations running smoothly, sustainably and successfully.”
This expansion has been made possible by investment in the company’s Turkish manufacturing facility, which has increased the production capacity.
Most new sizes will feature the Optitrac tread, with the company focusing on the most in-demand sizes.
For more information go to www.goodyearfarmtires.eu
