The National Farmers Union (NFU) is celebrating the 25th anniversary of its CallFirst service, a resource used by thousands of members since its establishment in 1999.
CallFirst is an unlimited free service for NFU Farmer & Grower members seeking direct professional advice on farming, legal or technical issues, or for general membership enquiries.
The service has allowed farmers and growers across the UK to have access to advice on a wide range of challenges.
This past year has seen 45,000 calls which have provided advice whenever needed.
The service has continued to grow over the 25 years it has been in operation. It now offers access to 21 legal and technical advisers with expertise in areas such as employment law, land management and animal welfare.
NFU president Tom Bradshaw said: “CallFirst is a vital support system for our members. For 25 years, it has delivered timely and expert advice that has helped farmers and growers navigate legal and business complexities, with our CallFirst advisers going above and beyond to ensure that members receive the best possible outcome.
“Whether it’s resolving disputes, managing land transactions or offering practical guidance, the value CallFirst brings to our farming community cannot be overstated.
“This is a brilliant service, and I would urge members to use it and maximise the value of their NFU membership.”
NFU business services manager Kirsty Kane said: “It’s incredible to reflect on the journey of CallFirst over the last quarter of a century. We’ve even got one adviser in the team who has been with us since day one.
“Our team of advisers work tirelessly to ensure members receive the highest level of service. We pride ourselves on being more than just a helpline – we are a lifeline for many of our members facing complex issues.
“Every day we hear success stories where CallFirst has made a real difference in members’ lives, and we look forward to continuing this legacy.”