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      August 2025 issue available now

      By Matthew TiltAugust 1, 2025
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    New appointment to head up Yokohama-ATG

    Matthew TiltBy Matthew TiltDecember 20, 20241 Min Read
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    The Yokohama Rubber Company has appointed Angelo Noronha as president & CEO of Yokohama-ATG (formerly Alliance).

    He will take on the role of the 1st of January, moving on from his current position as president of global aftermarket sales.

    “We are excited to have Angelo lead Y-ATG,” said Nitin Mantri, co-chief operating officer of Yokohama Rubber Company (YRC).

    “Angelo has been an integral part of Y-ATG for over 15 years, consistently delivering strong performances across every business he has led. His deep industry knowledge, strategic mindset, and proven track record makes him exceptionally well-suited to drive Y-ATG’s mission of being an agile, entrepreneurial and customer-centric organization.”

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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