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      By Matthew TiltSeptember 1, 2025
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    Polaris announces Great British Farm Off winner

    Matthew TiltBy Matthew TiltDecember 23, 20242 Mins Read
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    The winner of the Great British Farm Off has been announced and has received their Polaris General 1000 UTV prize, which they get to keep for a year.

    Polaris announced the competition at the start of 2024 to celebrate the resilience and hard work of British farmers, while also showing how its range of off-road vehicles could fit into day-to-day operations.

    Growers were invited to share activities from January through July, with those who shared engaging and consistent content being considered in the competition.

    Nick Hopkins, who farms in Wales and also breeds horses, was able to blend personality and humour, as well as provide an authentic and light-hearted look at life on the farm.

    Nick said: “When we saw the competition, we thought we’d give this a go. There’s so much going on, and of course, running from January through to June, different things are happening seasonally on the farm. We thought it’d just be a bit of a laugh to do it.

    “The kids got involved in taking photos, and we kind of staged quite a lot of stuff as we never really saw ourselves as content creators and certainly never thought we’d win it.”

    To collect his prize, he visited dealer and friend Jake Else at Derbyshire Quads, where he was presented with a Polaris General 1000.

    Jake added: “If there was ever a winner of a competition, he’s [Nick] one of the most worthy. We’ve known Nick for years, probably at least 15 years. He bought a spark plug from us initially, and he said the service he got from just buying that spark plug meant that if he was ever going to buy any machines in the future, he’d come back to us – and thankfully, he did. (…)

    “Now he’s won the competition where he’s got the opportunity to have a General for a year, so I think he’s going to love that. Nick’s a great guy. It’s been an honour to support him with his products and machines over the years and a very worthy winner. Congratulations Nick. Well done.”

    The Great British Farm Off will return in 2025. Those interested in taking part can find out more on the Polaris social media channels.

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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