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      By Matthew TiltJune 20, 2025
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    SAYFC to launch new campaign at Royal Highland Show

    Matthew TiltBy Matthew TiltJune 13, 20243 Mins Read
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    The Scottish Association of Young Farmers Clubs (SAYFC) has announced a new campaign. RESPECT will launch at the Royal Highland Show and is supported by RSABI, aiming to encourage every young farmer to play their part in positively contributing to a safe, inclusive and fun environment.

    It will promote healthy relationships, kindness and inclusivity through positive role modelling, supported by education, training and awareness raising. RSABI’s Health Hut at the Royal Highland will focus on alcohol and responsible drinking, working with DrinkAware and Alcohol Focus Scotland.

    Penny Montgomerie, chief executive of SAYFC, said: “This campaign builds on work which has been done by SAYFC over recent years to promote an inclusive and safe environment for our members and the wider community, driven by the Development & Wellbeing Committee and the introduction of a new Youth Development Manager staff role.

    “We’re grateful to RSABI for their ongoing support, particularly around promoting positive mental health for young people in the industry. We look forward to working closely with them on the RESPECT campaign to provide 150 young farmers across Scotland with alcohol awareness training.”

    SAYFC chair, Ally Brunton, said: “SAYFC is a vibrant network that nurtures growth, celebrates achievement, and champions the future of rural Scotland, and is incredibly important for so many young people in the industry. It offers them a support system and enables them to be part of a like-minded community. By fostering a culture of respect and awareness throughout all levels of the organisation, we ensure that our members feel valued and supported, enhancing their well-being and creating a positive impact on the wider community.”

    Jillian Kennedy, SAYFC vice-chair added: “The RESPECT campaign is a welcome addition to other ongoing SAYFC initiatives including our “AreEweOkay?” campaign, which encourages members to look after themselves and check in on others.

    “We look forward to seeing lots of our members at the SAYFC centre at the Royal Highland Show, where RSABI will also be based, to find out more about the campaign and pick up a free branded t-shirt to help spread the important message of respecting yourself and each other!”

    Carol McLaren, chief executive of RSABI, welcomed the initiative. “We know that young people across Scotland benefit greatly from the experience of being a member of young farmers as a source of friendship, fun and learning and we are pleased to support the positive steps SAYFC is taking to remind everyone about the importance of inclusivity and respect,” she said.

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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