Hundreds of children across Staffordshire and Wrexham are set to get a dose of Christmas joy, courtesy of JCB.
The annual Christmas Toy Appeal has seen more than 2,000 gifts donated by employees and distributed since launching in 2022.
Every JCB plant in the UK is taking part, with collection points set up for donations of gifts for children aged up to 17. At the company’s Rocester headquarters, JCB’s Digatron monster truck is the focal point of the collection area – which is located at the main reception.
JCB Group HR director Max Jeffery said: “The way JCB employees embrace this appeal every year is truly heartwarming, and it really does help disadvantaged youngsters enjoy the festive season. Over the last two years, our appeal has proved to be an overwhelming success, with a total of more than 2,250 toys donated by our employees and the public at our UK sites.”
The appeal is coordinated by CB apprentices Harvey Napier, 21, of Hilton, Laura Wilson, 20, of Fulford, Lilly Smith, 19, of Sutton Coldfield, and Muqadas Saleem, 19, of Meir, and will culminate on 2 December.
Harvey said: “The gifts we collect will help to bring a smile to the faces of local children during the festive period – every donation really does make a positive difference.”
For more information, go to www.jcb.com