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      September 2025 issue available now

      By Matthew TiltSeptember 1, 2025
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    Event News

    SDF announces it will not attend international fairs in 2021

    Matthew TiltBy Matthew TiltMarch 17, 20211 Min Read
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    same deutz fahr

    Same Deutz-Fahr (SDF) has announced that it will not participate in EIMA or Agritechnica in 2021, following its analysis of the Covid-19 pandemic in Europe.

    Despite the control measures and the vaccination campaign worldwide, the company feels that the future scenario remains uncertain and has decided to withdraw from international trade events to prioritise the safety of its employees, dealers and customers.

    “Safety has been our priority since the beginning and accordingly, we took the difficult decision to not participate in international fairs,” says SDF marketing and communication executive director Massimiliano Tripodi. “We are facing a new era in business relationships where new technologies give us opportunities to get in direct contact with customers overcoming physical distances.”

    SDF will continue to invest in digital and marketing communication in order to showcase new products and services, as well as to interact with its customers and agricultural stakeholders throughout the year.

    It will continue to monitor the pandemic in each country and is looking forward to the time when it will be over and the company can personally welcome its customers and dealers.

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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