Same Deutz-Fahr (SDF) has announced that it will not participate in EIMA or Agritechnica in 2021, following its analysis of the Covid-19 pandemic in Europe.
Despite the control measures and the vaccination campaign worldwide, the company feels that the future scenario remains uncertain and has decided to withdraw from international trade events to prioritise the safety of its employees, dealers and customers.
“Safety has been our priority since the beginning and accordingly, we took the difficult decision to not participate in international fairs,” says SDF marketing and communication executive director Massimiliano Tripodi. “We are facing a new era in business relationships where new technologies give us opportunities to get in direct contact with customers overcoming physical distances.”
SDF will continue to invest in digital and marketing communication in order to showcase new products and services, as well as to interact with its customers and agricultural stakeholders throughout the year.
It will continue to monitor the pandemic in each country and is looking forward to the time when it will be over and the company can personally welcome its customers and dealers.