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      By Matthew TiltSeptember 1, 2025
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    Machinery

    Hire firm invests £12 million in Manitou products

    Matthew TiltBy Matthew TiltMarch 20, 20241 Min Read
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    A £12 million order has been received by Manitou from Ardent Hire, a specialist rental provider of telehandlers. It’s the largest investment in the Manitou product range ever made by the firm.

    The order comprises 200 telehandlers, ranging from 6m up to 18m. It follows positive feedback from Ardent Hire’s customer base since first including Manitou products in its fleet.

    “This £12 million deal with Manitou represents a pivotal moment for Ardent Hire,” remarked Leigh Webb, sales director at Ardent Hire. “We are dedicated to offering our customers the most advanced and reliable machinery available, and Manitou telehandlers perfectly align with our mission. This partnership will not only elevate our service standards but also empower our clients to accomplish their projects with greater efficiency and confidence.”

    “We are thrilled to partner with Ardent Hire on this significant order. Their commitment to quality and innovation aligns perfectly with our own values, and we’re excited to see our Manitou telehandlers contribute to their continued success in the industry,” added Peter Smyth, sales director UK & Ireland, Manitou Group.

    For more information go to www.manitou.com

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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