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      By Matthew TiltOctober 1, 2025
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    Precision Farming

    Sencrop acquired in merger

    Matthew TiltBy Matthew TiltJanuary 8, 20252 Mins Read
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    Groupe ISAGRI has announced the acquisition of Sencrop, which the two companies state will ensure the continuity of innovation and provide users with a higher level of service.

    The announcement reads that the agreement moves ‘Sencrop from a start-up company to being part of a family-owned, independent and solid agri-service structure’.

    Michaël Bruniaux, co-founder of Sencrop, says that users and partners, including cooperatives and traders, will benefit from an expanded network of stations and a richer product offering.

    “For existing users, very little will change – our weather stations and app will continue to function as normal. But in the longer term, farmers will benefit from the synergies of our two businesses.”

    The merger will see the ISAGRI-owned Météus weather service absorbed by Sencrop. The corporation also owns Landmark Systems; a farm and estate management software company based in the UK.

    “By integrating Sencrop, Groupe ISAGRI is strengthening its position with a European ag-tech nugget that shares its DNA of innovation, technological excellence, quality and customer service,” says Pascal Chevallier, managing director at ISAGRI.

    “The merger will ensure the long-term viability of the network in which our customers have invested, guaranteeing the presence of a solid partner who will listen to their needs, and provide them with appropriate solutions that make the most of current and future technologies.”

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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