TIA Agri has announced a partnership with Goodyear Farm Tires, which will see the company become the tyre manufacturer’s principal stockist for the UK and Irish markets.
The agreement covers both the Goodyear heritage range and the modern agricultural portfolio brought to market since Goodyear re-entered the market in 2019. This includes both the Optitrac series and the Low Sidewall (LSW) line.
All products will be available with next-day delivery to TIA’s dealer network.
Gordon Hamilton, sales manager for TIA Agri, said: “We are extremely proud and excited to have launched our new partnership with Goodyear Farm Tires.
“Being able to offer Goodyear Farm Tires is another crucial part of the jigsaw as we develop TIA Agri because it’s a brand which has such a fantastic heritage and product range.
“Initially, our focus will be on building stock for the core day-to-day offering, but very quickly over the coming months, we will have the entire range in stock and ready to be delivered, via dealers, to farmers the length and breadth of the UK and Ireland.
“We also have the knowledge and expertise to offer technical support to farmers so we will be working with Goodyear Farm Tires to provide the very best all-round package to customers. Our customers have high expectations of us and it’s a mantle we strive to uphold.”
The company will also provide hands-on aftersales support designed to help farmers get the best from their tyres, including on-farm visits for pressure checks, weight distribution analysis and technical advice.
Lindsay Hart, European sales director for Goodyear Farm Tires, said: “TIA Agri has a fantastic reputation and excellent experience within its team, so this is an exciting opportunity for us to further enhance the Goodyear Farm Tires offering within the UK market.
“Having all the products available in the UK and on a next-day delivery basis has been a key objective since our return to the UK, and we are now able to deliver that to farmers through TIA.”