Cubby Plant Hire, one of the largest plant and machinery specialists in Cumbria, has been appointed to the Polaris dealer network.
As part of its expansion, the dealer will also acquire Penrith company Burrow & Rutter-Armstrong and appoint Dan Burrow as head of Polaris.
Operating from its Carlisle headquarters and new Penrith depot, Cubby Plant Hire will support customers across an extensive territory stretching from Carlisle to Hawick, the Lake District, West Cumbria and the Eden Valley. Burrow & Rutter-Armstrong will continue to operate its tuning and remapping business as normal.
Adam Tinkler, managing director at Cubby Plant Hire, said: “We are delighted to become the official Polaris dealer for Carlisle, West Cumbria and Penrith areas. Polaris is a world-class brand with a strong reputation for durability, performance and innovation, making it a perfect fit for the region’s customer base.
“As demand for versatile utility vehicles continues to grow across agriculture and industry, the partnership reinforces Cubby Plant Hire’s commitment to supplying reliable, high-performance equipment backed by trusted local service from an experienced team with an in-depth understanding of customer needs and requirements.”
Neil Pirie, district sales manager for Polaris Britain, adds: “We are delighted to welcome Cubby Plant to the UK Dealer Network. With their passion and knowledge of their industry alongside Dan’s Polaris experience, we are excited to see what they can achieve in the coming months. This is a new direction for Polaris and branching into new industries will allow us to grow the overall coverage and volume in the UK.”