Pallisers of Hereford has joined the Yamaha ATV dealer network, offering the full range of machines from the Kodiak 450 and 700, up to the Grizzly 700.
The agreement covers new sales, parts, accessories and full aftersales support.
According to Pallisers, the addition of Yamaha aligns with the company’s strategic growth, complementing its range of franchises.
Camilla Palliser, commercial manager at Pallisers of Hereford, said: “We’re really excited to welcome Yamaha to Pallisers. It’s a natural fit for our customer base and complements our existing agricultural machinery offering perfectly, allowing us to provide our customers with another premium, well-known, and trusted brand.
“This partnership is an important milestone in our wider vision for the continued growth and expansion of Pallisers, alongside our ongoing investment in our business, our people, and our facilities. We’re looking forward to developing the Yamaha brand within our territory and continuing to support our customers with the quality products and service they expect from Pallisers.”
The agreement also strengthens Yamaha’s coverage in the West Midlands. Adam Kelley, general manager, land sales division, added: “We are delighted to welcome Pallisers of Hereford to the Yamaha family. Pallisers has built an outstanding reputation across the region for customer dedication, technical expertise, and deep roots in the agricultural community.
“As the British farming sector continues to demand reliable, high-performance machinery, aligning with a forward-thinking dealer like Pallisers ensures our customers receive first-class support.”