Gwili Jones will expand its sales area into Pembrokeshire, becoming the exclusive New Holland dealer for the region from September 2027.
The company, which has been a New Holland dealer since 1985, will offer sales, service and parts support in both its original sales area and the expanded region, and will open a new depot in Letterson in the coming weeks.
David Rapkins, Commercial Business Unit Director for UK and ROI, said: “We would like to thank J E Lawrence & Sons for their important role played in representing the New Holland brand over the years. As this transition takes place, our focus is to ensure customers in Southwest Wales continue to receive the high level of support they expect.
“As a well-established New Holland dealer, Gwili Jones is ideally placed to extend its trusted sales, service and parts support to New Holland customers into the new territory.”