For the first time since Lamma moved to the NEC, Birmingham, John Deere has confirmed it will have a stand at the event.
In January 2027, the company will bring its new launches to the NEC, including its new tractors and foragers, as well as a key baler-wrapper model for the UK market.
Chris Wiltshire, tactical marketing manager at John Deere, said: “Lamma is the right show at the right time for us off the back of two years of major launches for the UK and Irish market.
“Some of the machines we will take to the NEC were only announced this summer, so many farmers haven’t had the opportunity to get in the cab or speak to our product specialists about them.
“We are planning a strong presence and are really looking forward to showing the industry what we have to offer before a busy season of fieldwork kicks off in 2027.”
The stand will include the newly updated 6R and 6M tractors, as well as the F8 forager and the C442R baler-wrapper. These will be showcased alongside the company’s suite of technology options.