Instead of waiting for farming trade shows to restart, Case IH will present an immerse online machinery show. YOUNIVERSE will run from 9-18 April and is developed for farmers, contractors and dealers, allowing them to experience the manufacturer’s portfolio.
Alongside information of the range, the event will look at key issues in agriculture, including the changing demands of the food industry, agronomy, new technologies and the environment. Speakers from the European farming media, technology companies and across the CNH Industrial Group will take part.
With a focus on the latest products, visitors will be able to look at the Quadtrac AFS Connect and Puma CVXDrive tractors, together with the Axial-Flow combine harvester and the LB436 HD large square balers, shown in 3D presentations. Other products will also be highlighted and users will also be able to explore the company’s sister brands, the AgXtend range of precision technologies and FPT Industrial powertrains.
Users can access the Case IH YOUNIVERSE through their computers, tablets and mobile phones and will be able to interact with dealers and specialists, as well as ‘meet’ industry experts and other farmers and contractors.
“YOUNIVERSE is an exciting concept and will include a broad range of content to appeal to a wide audience, so we would encourage everyone involved in farming and the wider agricultural sector to take a look,” said Ville Mansikkamäki, vice president Case IH Europe. “In these difficult times, we are 100% dedicated to staying connected with our customers and partners. Our investment in this unmissable event demonstrates that beyond doubt.”
The YOUNIVERSE online event can be accessed free of charge at youniverse.caseih.com.