Members of the high-end Austrian food service sector were given a taste of Quality Standard beef and lamb at a special reception in Vienna.
Premium beef and lamb was served at the event in the British embassy, organised by EBLEX in conjunction with UKTI Austria, which was attended by 50 people. A similar event showcasing beef and lamb is due to take place in Cologne, Germany, later this month.
Jean-Pierre Garnier, EBLEX export manager, said: “These events are designed to boost the reputation of Quality Standard Mark lamb and beef and present it as the premium offer for the German and Austrian gastronomy sector. The positive reaction at the event in Vienna was very encouraging.
“While many chefs and food service suppliers in the region aren’t overly familiar with lamb cuts and beef matured on the bone from our heritage breeds, for example, they are increasingly embracing the taste and tenderness of our lamb and beef.
“We hope it will lead to an increased presence of lamb dishes, in particular, on menus in the region as chefs look for high-quality alternatives to standard Austrian and German fayre.”
