Farm Contractor & Large Scale Farmer
    Twitter LinkedIn
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Subscribe
    • Contact Us
    Twitter LinkedIn
    Podcast
    Farm Contractor & Large Scale Farmer
    • News
      • Arable & Agronomy
      • Dealership News
      • Environmental Land Management Scheme/Policy
      • Event News
      • Health & Safety
      • Machinery
      • People
      • World News
    • Farm Machinery
      • Amenity & Maintenance
      • Cultivations
      • Drilling
      • Grassland Equipment
      • Harvesting
      • Muck & Slurry
      • Sprayers
      • Telehandlers
      • Tractors
      • Tractor of the Year
      • Tyres & Tracks
      • Whatever happened to?
    • Precision Farming
    • Markets & Policy
    • Profiles
      • National Arable and Grassland Awards
      • Company Profiles
      • Reader Profiles
    • Livestock
      • Beef
      • Dairy
      • Sheep
    • Magazines
      1. July 2025 issue
      2. June 2025 issue
      3. Cereals event guide 2025
      4. May 2025 issue
      5. April 2025 issue
      6. March 2025 issue
      7. 2025 Tyre Developments supplement
      8. February 2025 issue
      9. National Arable and Grassland Awards supplement
      10. January 2025 issue
      11. December 2024 issue
      12. November 2024 issue
      13. October 2024 issue
      14. September 2024 issue
      15. August 2024 Issue
      16. 2024 Drills and Seeds supplement
      17. July 2024 Issue
      18. Cereals Supplement
      19. June 2024 Issue
      20. May 2024 Issue
      21. April 2024 Issue
      22. Tyres and Tracks Supplement
      23. March 2024 Issue
      24. National Arable & Grassland Award – Meet the Finalists
      25. February 2024 Issue
      26. January 2024 Issue
      27. December 2023
      28. Agritechnica Preview Supplement
      29. November 2023
      30. October 2023
      Featured

      July 2025 issue available now

      By Matthew TiltJuly 9, 2025
      Recent

      July 2025 issue available now

      July 9, 2025

      Cereals event guide 2025 available now

      June 20, 2025

      June 2025 issue available now

      June 2, 2025
    • Events
    • Podcast
    Farm Contractor & Large Scale Farmer
    Beef

    Beef consumers push the boat out for premium cuts

    John SwireBy John SwireFebruary 15, 20222 Mins Read
    Facebook Twitter LinkedIn Email
    Beef consumers push the boat out for premium cuts

    Newly-released data on beef retail trends in Britain for 2021 show that premium cuts such as steaks and roasting joints are forming a higher percentage of the meat that consumers are buying.

    The data, from consumer research specialists Kantar, has been described by Hybu Cig Cymru – Meat Promotion Wales (HCC) as an encouraging trend, and a vindication of its beef marketing strategy to promote steak nights and family dining over the past two years.

    Overall, consumption of beef by British shoppers is down slightly on the unusually strong year of 2020 when Covid lockdowns had a profound impact on retail trends, but still comfortably above 2019 levels.

    People in Britain spent £2.4 billion on beef in 2021, amounting to a total volume of 297,000 tonnes, which is 8.1% below the exceptional year of 2020 but 6.5% above the pre-pandemic trends seen in 2019.

    Volume sales up

    Volume sales of roasting joints in 2021 were 16% up on 2019, accounting for 16.5% of beef sales as opposed to 15% two years ago. Steak sales are also up against the same benchmark, now accounting for 18.8% of the volume of beef sold in British shops, as opposed to 17.6% in 2019. Conversely the proportion of beef sold as mince continues to fall, from 53.1% in 2019 to 50.4% in 2021.

    According to HCC Data Analyst Glesni Phillips, the proportion of beef sold as the cheapest cuts had been a significant concern for farmers and processors.

    “A balance of sales of premium and more affordable cuts are essential for the profitability of the beef sector,” said Glesni. “The growing proportion of the carcase sold as mince was a real concern, but it’s promising that this trend has reversed since 2019.”

    Glesni added, “This situation will still have to be monitored, as the rising cost of living puts the squeeze on family finances. But HCC will continue to inspire consumers to try new recipes with premium cuts, with promotions such as our popular ‘Meat the Challenge’ steak sandwich contest and new family recipes using larger joints.”

    HCC has recently launched its guide to cooking Welsh Beef steaks at https://eatwelshlambandwelshbeef.com/simply-splendid-steak/

     

    Tweet
    Share
    Share
    Pin
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleLemken conducts carbon farming research project
    Next Article New dealers for Corvus 4×4 utility vehicles
    John Swire

    Read Similar Stories

    Hi-Spec to introduce new diet feeder at Royal Highland

    June 16, 2025

    Livestock ban from Hungary and Slovakia after confirmed foot and mouth case

    March 10, 2025

    Campaign launched to battle against bluetongue

    March 5, 2025
    Most Read Stories

    Polish factory key part of Joskin business

    July 11, 2025

    Trelleborg announces updates to ProgressiveTraction tyre range

    July 10, 2025

    Fendts go head to head to show four-cylinder power

    July 10, 2025
    Farm Contractor & Large Scale Farmer

    The UK's leading agricultural machinery journal

    Twitter LinkedIn
    © 2024 MA Agriculture Ltd, a Mark Allen Group company

    Privacy Policy | Cookies Policy | Terms & Conditions

    • Farmers Weekly
    • AA Farmer
    • Poultry News
    • Pig World

    Type above and press Enter to search. Press Esc to cancel.