Farm Contractor & Large Scale Farmer
    Twitter LinkedIn
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Subscribe
    • Contact Us
    Twitter LinkedIn
    Podcast
    Farm Contractor & Large Scale Farmer
    • News
      • Arable & Agronomy
      • Dealership News
      • Environmental Land Management Scheme/Policy
      • Event News
      • Health & Safety
      • Machinery
      • People
      • World News
    • Farm Machinery
      • Amenity & Maintenance
      • Cultivations
      • Drilling
      • Grassland Equipment
      • Harvesting
      • Muck & Slurry
      • Sprayers
      • Telehandlers
      • Tractors
      • Tractor of the Year
      • Tyres & Tracks
      • Whatever happened to?
    • Precision Farming
    • Markets & Policy
    • Profiles
      • National Arable and Grassland Awards
      • Company Profiles
      • Reader Profiles
    • Livestock
      • Beef
      • Dairy
      • Sheep
    • Magazines
      1. July 2025 issue
      2. June 2025 issue
      3. Cereals event guide 2025
      4. May 2025 issue
      5. April 2025 issue
      6. March 2025 issue
      7. 2025 Tyre Developments supplement
      8. February 2025 issue
      9. National Arable and Grassland Awards supplement
      10. January 2025 issue
      11. December 2024 issue
      12. November 2024 issue
      13. October 2024 issue
      14. September 2024 issue
      15. August 2024 Issue
      16. 2024 Drills and Seeds supplement
      17. July 2024 Issue
      18. Cereals Supplement
      19. June 2024 Issue
      20. May 2024 Issue
      21. April 2024 Issue
      22. Tyres and Tracks Supplement
      23. March 2024 Issue
      24. National Arable & Grassland Award – Meet the Finalists
      25. February 2024 Issue
      26. January 2024 Issue
      27. December 2023
      28. Agritechnica Preview Supplement
      29. November 2023
      30. October 2023
      Featured

      July 2025 issue available now

      By Matthew TiltJuly 9, 2025
      Recent

      July 2025 issue available now

      July 9, 2025

      Cereals event guide 2025 available now

      June 20, 2025

      June 2025 issue available now

      June 2, 2025
    • Events
    • Podcast
    Farm Contractor & Large Scale Farmer
    Beef

    European appetite for West Country Beef and Lamb grows

    chrislyddonBy chrislyddonAugust 2, 20161 Min Read
    Facebook Twitter LinkedIn Email

    Promotion of the West Country Beef and West Country Lamb labels has taken a step forward, spearheaded by Meat South West.

    Interest in using meat with the Protected Geographical Indication (PGI) is now coming from across Europe, with Belgian supermarket chain Delhaize starting to stock West Country Beef in its stores.

    It follows promotion of lamb in Italy to top chefs, including the Italian equivalent of Jamie Oliver, Simone Rugiati, a young chef and TV celebrity.

    Simone took part in the filming of a short video to promote English beef and lamb. He visited a gastropub where he was filmed cooking English meat and also visited a couple of farms to showcase the production.

    To meet the criteria for West Country PGI status, beef and lamb must be at least 70 per cent forage fed and come from stock born, raised and finished in Cornwall, Devon, Somerset, Gloucestershire, Dorset or Wiltshire.

    Chairman of Meat South West (MSW), Ed Green, said: “The Italian promotion was extremely successful and we are hopeful more will follow.

    “The Belgian deal is another important step forward in the recognition of high-quality grass-fed West country beef.”

    Tweet
    Share
    Share
    Pin
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleNFU says an explanation is needed on Müller’s milk price hold
    Next Article Badgers and cattle seldom meet
    chrislyddon

    Read Similar Stories

    Hi-Spec to introduce new diet feeder at Royal Highland

    June 16, 2025

    Livestock ban from Hungary and Slovakia after confirmed foot and mouth case

    March 10, 2025

    Campaign launched to battle against bluetongue

    March 5, 2025
    Most Read Stories

    Versatile dribble bar provides precise application

    July 9, 2025

    Focus on farm safety with new award

    July 9, 2025

    Sheep-dipping business helps fight scab

    July 9, 2025
    Farm Contractor & Large Scale Farmer

    The UK's leading agricultural machinery journal

    Twitter LinkedIn
    © 2024 MA Agriculture Ltd, a Mark Allen Group company

    Privacy Policy | Cookies Policy | Terms & Conditions

    • Farmers Weekly
    • AA Farmer
    • Poultry News
    • Pig World

    Type above and press Enter to search. Press Esc to cancel.