Farm Contractor & Large Scale Farmer
    Twitter LinkedIn
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Subscribe
    • Contact Us
    Twitter LinkedIn
    Podcast
    Farm Contractor & Large Scale Farmer
    • News
      • Arable & Agronomy
      • Dealership News
      • Environmental Land Management Scheme/Policy
      • Event News
      • Health & Safety
      • Machinery
      • People
      • World News
    • Farm Machinery
      • Amenity & Maintenance
      • Cultivations
      • Drilling
      • Grassland Equipment
      • Harvesting
      • Muck & Slurry
      • Sprayers
      • Telehandlers
      • Tractors
      • Tractor of the Year
      • Tyres & Tracks
      • Whatever happened to?
    • Precision Farming
    • Markets & Policy
    • Profiles
      • National Arable and Grassland Awards
      • Company Profiles
      • Reader Profiles
    • Livestock
      • Beef
      • Dairy
      • Sheep
    • Magazines
      1. September 2025 issue
      2. August 2025 issue
      3. 2025 Drills and Seeds supplement
      4. July 2025 issue
      5. June 2025 issue
      6. Cereals event guide 2025
      7. May 2025 issue
      8. April 2025 issue
      9. March 2025 issue
      10. 2025 Tyre Developments supplement
      11. February 2025 issue
      12. National Arable and Grassland Awards supplement
      13. January 2025 issue
      14. December 2024 issue
      15. November 2024 issue
      16. October 2024 issue
      17. September 2024 issue
      18. August 2024 Issue
      19. 2024 Drills and Seeds supplement
      20. July 2024 Issue
      21. Cereals Supplement
      22. June 2024 Issue
      23. May 2024 Issue
      24. April 2024 Issue
      25. Tyres and Tracks Supplement
      26. March 2024 Issue
      27. National Arable & Grassland Award – Meet the Finalists
      28. February 2024 Issue
      29. January 2024 Issue
      30. December 2023
      31. Agritechnica Preview Supplement
      32. November 2023
      33. October 2023
      Featured

      September 2025 issue available now

      By Matthew TiltSeptember 1, 2025
      Recent

      September 2025 issue available now

      September 1, 2025

      August 2025 issue available now

      August 1, 2025

      2025 Drills and Seeds supplement available now

      August 1, 2025
    • Events
    • Podcast
    Farm Contractor & Large Scale Farmer
    Dairy

    Mixed reception for Morrison’s "milk for farmers" initiative

    chrislyddonBy chrislyddonAugust 11, 20152 Mins Read
    Facebook Twitter LinkedIn Email

    UK’s fourth biggest supermarket chain, Morrison’s, will give shoppers the option to pay 10p extra for their milk with the launch of a ‘Milk for Farmers’ brand, industry sources say. But farmer reaction has been muted.

    Following Morrisons’ announcement of a ‘Milk for Farmers initiative’ NFU President Meurig Raymond said: “This is a welcome first step. We need Morrisons to make sure there is plenty of resource available to promote this product. It must also be displayed prominently in-store. We have also had discussions with Morrisons about how it can introduce further initiatives to support dairy, including cheese, butter and yoghurt. We will continue to urge Morrisons and all retailers to ensure that farmers from all sectors who supply their food get a fair price.”

    NFU Scotland President, Allan Bowie said, “Without going further and addressing how it secures its whole dairy category, this announcement from Morrisons falls short of the mark in making a lasting and genuine difference to dairy farmers. Rather than tackling the urgent need to look at how it properly shares the risk and reward involved in producing fresh milk, cheese, butter, cream and yoghurts it will give consumers a blunt and uninformed choice of higher priced farmer branded milk sitting side-by-side with Morrisons own-label milk that is still being offered at loss-leading prices.”

    “While we firmly believe consumers want all dairy farmers to get a fair price, that will be challenging if this is the only change Morrisons intends to make to the way it sources its dairy products. This approach falls well short of the challenge laid down by UK Unions yesterday that wholesale changes are needed across all food supply chains to ensure a fair share of risk and reward between retailers, processors and farmers while still offering consumers quality affordable UK produce. That is a challenge we have laid down to all retailers and one which we will be discussing further with them in the very near future.”

    Tweet
    Share
    Share
    Pin
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleMüller UK & Ireland cuts milk price
    Next Article Smart technology conference to inspire agriculture and horticulture
    chrislyddon

    Read Similar Stories

    Lely expands robotic milking range

    August 13, 2025

    Hi-Spec to introduce new diet feeder at Royal Highland

    June 16, 2025

    Lely introduces the Vector MFR Next

    April 3, 2025
    Most Read Stories

    New crop protection and nutrition options from Kverneland

    September 12, 2025

    Front mowers and CTF-ready butterfly units from Krone

    September 11, 2025

    Kverneland updates shearbolt plough range

    September 11, 2025
    Farm Contractor & Large Scale Farmer

    The UK's leading agricultural machinery journal

    Twitter LinkedIn
    © 2024 MA Agriculture Ltd, a Mark Allen Group company

    Privacy Policy | Cookies Policy | Terms & Conditions

    • Farmers Weekly
    • AA Farmer
    • Poultry News
    • Pig World

    Type above and press Enter to search. Press Esc to cancel.