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      2025 Agritechnica preview supplement available now

      By Matthew TiltNovember 2, 2025
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    Farm Contractor & Large Scale Farmer
    Beef

    Critical need for data for effective health treatments

    John SwireBy John SwireMarch 1, 20182 Mins Read
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    With only 10% of UK livestock farmers utilising weight data, there is significant room for improvement in savings, and effectiveness, on veterinary products in future farm management.

    “Increasing efficiencies will protect your business from future volatilities, says Rob Massey, managing director of Tru-Test, who specialise in weighing and EID technologies.

    “And to improve efficiencies, you need a base – a starting point from where to improve – otherwise how will you know that your performance is getting better?

    “Data is king. It gives you a quantitative base to work from, analyse and make continual assessments of your business performance. If you look outside our industry, we are lagging behind in our data management, and this will have a serious impact on future profitability, unless we acknowledge the merits of data capture and the positive effects it will have on our business management.

    “Relating this to animal health; we are all aware of the long-term implications of drug resistance. It is a major concern, and so we have a duty, and responsibility, to future generations, to ensure we are making targeted, effective health treatments in our livestock. And knowing the weight of the animals is absolutely critical for this – under dosing or overdosing has negative consequences. Guesswork in not acceptable.

    “As we prepare for turnout, and spring and summer worming programmes, I strongly encourage farmers, to assess their farm weighing policy and consider if it is adequate. There is a whole range of new technology available that makes the process of weighing animals easy, quick and very cost effective. It’s a very worthwhile investment for any livestock farm committed to the future.

    “I have often witnessed farmers guess the weight of cattle and be 20% out from the actual weight; just consider the amount of wormer that is incorrectly being applied. You cannot expect good results where doses are basically being guessed. Our industry needs to reform its approach to data collection and utilisation – and it will be a stronger, more profitable one for it,” he concludes.

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