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      By Matthew TiltJanuary 5, 2026
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    Dealership News

    Battlefield Machinery takes on Deutz-Fahr

    Matthew TiltBy Matthew TiltJanuary 12, 20262 Mins Read
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    Shrewsbury dealer Battlefield Machinery has been appointed to the Deutz-Fahr dealer network, enabling the company to offer a more diverse portfolio, including high-horsepower tractors.

    Battlefield notes that evolving customer demand has driven the decision, as customers look for machinery exceeding 300hp. The Deutz range will also complement the existing products offered, which include the Kubota portfolio, Kverneland machinery, McConnel, MX and AG.

    Richard Evans, managing director of Battlefield Machinery, commented: “We are proud and delighted to announce we are adding Deutz-Fahr to our current line-up of manufacturers across our trading area. With the average tractor size in our patch now at 180hp, the huge range of tractors up to 336hp gives us the ability to deal with many of our existing and new customers, where we have been short of specification previously.

    “Our entire team is excited to expand our existing tractor and machinery portfolio, with the addition of Deutz-Fahr, and customers can expect the same trusted levels of support from our parts and service teams as with everything we sell.”

    Graham Barnwell, UK country manager for Deutz-Fahr, stated: “We are delighted to welcome Battlefield Machinery into the Deutz-Fahr network. Their reputation
    for outstanding customer service, technical expertise, and proactive support is exactly what we look for in a partner. This collaboration significantly strengthens our presence in a key agricultural region and assures customers of professional support when they invest in our machines.”

    Battlefield Machinery invites the local farming community to an Open Day on 18th February, 3pm-9pm at the depot in Shrewsbury. This event will showcase the latest Deutz-Fahr machinery alongside the dealer’s other brands.

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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