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      By Matthew TiltNovember 1, 2026
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    Dealership News

    Crawfords Group expands AGCO sales area

    Matthew TiltBy Matthew TiltMay 28, 20252 Mins Read
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    Crawfords has announced the expansion of its AGCO sales and after-service territory, which will now extend across North Hampshire and Berkshire.

    In addition, the company has been awarded the Massey Ferguson franchise for West Sussex and South Hampshire.

    The company will now offer full-line support across all AGCO brands, throughout the expanded area. This includes sales, parts and aftersales service for all machines.

    “The boundary alignment of all AGCO brands across Crawfords territory will streamline operations and enable our customers to experience Crawfords’ renowned levels of service, irrespective of their AGCO brand choice,” Robert Richardson, dealer distribution manager UK & Ireland, says.

    Crawfords will continue to represent and support other franchises, including Manitou, Komatsu, Amazone, Opico, HE-VA and more.

    “This expansion is a fantastic opportunity to build on the momentum we’ve created across our existing areas. We’re excited to introduce the Crawfords brand to even more customers – delivering premium brands, trusted service, and expert advice that our current customers know and value,” Wes Crawford, managing director of Crawfords Group, comments.

    The company will now look to build relationships with new customers over the coming weeks, including appearing at key events in the region.

    • Billingshurst Depot Open Day – Thursday 22nd May
    • Heathfield Show – Saturday 24th May
    • South of England Show – Friday 6th to Sunday 8th June
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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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