Following the decision by G & J Peck to focus on its Cambridgeshire, Suffolk and Norfolk sales areas, JCB has appointed Thorncliffs as its exclusive agricultural dealer for south Lincolnshire.
Based at Sleaford, Thorncliffs was established in 2018 by Edward Roach and James Wetton, who have amassed several years of technical and sales experience with JCB products, to prepare used Loadalls, wheeled loaders and Fastracs.
Edward Roach said: “This is an exciting opportunity to create a new retail dealership exclusively for JCB agricultural equipment, which we have grabbed with both hands to build on the success of our used equipment and hire operations.
“Over the past seven years, we have invested heavily in new premises, facilities and staff, which will act as a real spring board to supporting new customers to the business, starting a new chapter that will allow us to grow Thorncliffs by recruiting for additional roles as our new JCB machine and parts sales develop.
“Adding parts, service and new equipment sales to our existing hire and used machine operations will build Thorncliffs into an all-encompassing business offering different options for farmers and contractors to use JCB agricultural equipment.”
John Smith, JCB Agriculture managing director, said: “As a young company with an energetic and knowledgeable team familiar with JCB products, we are confident Thorncliffs will maintain the high standards they have set as they expand into retail sales and aftersales service.
“We wish Thorncliffs every success in serving and supporting our many customers in south Lincolnshire.”