Three John Deere dealerships will expand to support agricultural customers across the West Midlands and mid-Wales.
Charlies Groundcare and Machinery, Farol Ltd and Tallis Amos Group Ltd (TAG) will take on new territories to offer full sales, service and parts support. According to John Deere, the move will ensure a seamless transition for customers who have been served by Rea Valley Tractors (RVT).
Charlies Groundcare and Machinery, which will rebrand to Charlies Ag & Turf, is based at Coed y Dinas, Welshpool and already supplies golf and turf products. It will add John Deere agricultural products to its business and support customers west of Shrewsbury and across mid-Wales from a purpose-built facility.
Farol will expand its business to supply and support customers in Staffordshire and Derbyshire, while TAG will represent John Deere in Shropshire, east of Shrewsbury. Both have begun searching for new premises to set up local dealerships.
Brian D’Arcy, agricultural division sales manager, said: “Ensuring that the highest possible level of service and support continues for our customers is the main priority, and we are pleased to have been able to appoint three dealers who will quickly establish themselves in their new areas of responsibility.
“TAG, Farol, and Charlies are well-established, successful businesses which have served John Deere customers extremely well, so I am confident that the high level of service will continue across the West Midlands and mid-Wales.
“We are grateful for the excellent partnership John Deere and RVT have maintained for the past 38 years and are thankful to the entire team at RVT for its dedication to serving our customers.”