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      By Matthew TiltNovember 1, 2026
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    Dealership News

    Merlo appoints Lincolnshire dealer to its network

    Matthew TiltBy Matthew TiltApril 25, 20232 Mins Read
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    Merlo has appointed Lincolnshire dealer RC Setchfield Ltd to offer the full agricultural telehandler range
    Matt Gledhill (Merlo UK Product Support Specialist), Hannah Setchfield (Director) and Ashley Clough (Area Sales Manager) of RC Setchfield Ltd

    Continuing to develop its dealer network across the UK, Merlo has appointed Lincolnshire dealer RC Setchfield Ltd to offer the full agricultural telehandler range, Cingo tracked carriers, TreEmme attachments and forestry tractors.

    “This appointment symbolises Merlo UK’s commitment to providing our customers with strong and full coverage across South Lincolnshire,” said Owen Buttle, national sales manager at Merlo UK.

    “As a family-owned business, we understand the strengths and stability of family-owned and operated companies. The longstanding reputation of RC Setchfield as telehandler specialists places them at the forefront of service and sales expertise in the local area.”

    RC Setchfield was founded in 1982 by Richard and Heather Setchfield to offer servicing, the company quickly expanded into sales and parts following demand from its customer base. The company has since passed to their daughter Hannah, who has been director since 2021.

    “We are delighted by this partnership with Merlo at this juncture in our history, a perfect addition to our current service offerings and existing franchises, solidifying our position as a material handler expert in the local area”, said Hannah Setchfield.

    “All the team are excited to be working with a company that shares our core values; a family business, putting customers and innovation at the centre of its operations, in order to compete and do things differently.”

    For more information go to www.setchfield.co.uk

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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