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      By Matthew TiltNovember 1, 2026
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    Dealership News

    Olivers named Spearhead Dealer of the Year for 2022

    Matthew TiltBy Matthew TiltMarch 2, 20232 Mins Read
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    L to R) Antony Prince, Spearhead - Director of Sales and Marketing; David Jarman, Oliver Agriculture - Managing Director; Simon Gurney, Spearhead – Sales Manager GB West and Russell Hallam, Oliver Agriculture – South Area Sales Director.

    Spearhead Machinery has announced that Olivers is the company’s Dealer of the Year. The two firms have worked closely for more than three years, with Olivers offering Spearhead products across five branches covering Bedfordshire, Hertfordshire, Buckinghamshire, Oxfordshire, Berkshire, Surrey, Hampshire, West Sussex, and the Isle of Wight.

    It is also a Claas dealership, with Spearhead products commonly used to complement the brand. According to the dealer, the Multicut has dominated recent sales growth as farmers and landowners look for robust vegetation management solutions due to the increased interest in cover crops.

    To select the Dealer of the Year, Spearhead analyses annual sales growth across the dealer network, as well as reviewing feedback from several departments.

    “The Olivers team is incredibly proactive and we have a great relationship with them,” said Antony Prince, director of sales and marketing at Spearhead. “MD, David Jarman, and sales directors, William Helliwell and Russell Hallam, have worked tirelessly throughout 2022 with our area manager, Simon Gurney. The results have been phenomenal, and we’re delighted to give Olivers this award.”

    David Jarman, Olivers MD commented: “We’ve thoroughly enjoyed working closely with Spearhead to drive our sales growth. Both businesses are on the same page and it’s a testament to everyone that we achieved so much last year.”

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    Matthew Tilt
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    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

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