Tyre specialist BKT returns to the EIMA event this year with a new format and a focus on virtual communication. From the 19th to the 23rd of October, the company will offer visitors the chance to try an interactive, hybrid experience to explore the brand’s latest innovations.
The BKT Virtual Experience will be organised into themed rooms to explore new products and developments, as well as allowing visitors to remotely connect with BKT technicians and sales staff from the Italian distributor Univergomma SpA.
Throughout the experience, visitors can click on video, photo and 3D content to learn more about the product or subject. The BKT Virtual Experience will also be available for those unable to attend the fair, accessed remotely through the BKT website.