To give customers an insight into how modern tractors are constructed, John Deere will be live-streaming a tour of its Mannheim tractor plant to visitors on both days of the Midlands Machinery Show.
“Building a modern tractor is extremely complex,” explained Chris Wiltshire, marketing manager at John Deere UK & Ireland. “We have just-in-time production; the cabs and engines are made elsewhere so are scheduled to arrive on the day of the build.”
About a third of the production line is automated, with robots building the transmissions and people doing the rest, including assembling the chassis and adding the engine, gearbox and cabin.
“Visitors will be able to see how we build and test our tractors, with commentary and close-up views which you wouldn’t even get at an in-person visit,” said Mr Wiltshire. “We will demonstrate everything from the making of bare components to building the transmission, final assembly, testing, and rolling off the production line.”
There will also be the chance to ask questions and speak to dealers Ben Burgess, Ripon Farm Services and Doubleday, all of which will be exhibiting at the event. There will also be live demonstrations of large agricultural equipment, groundcare machinery and – new this year- green power.
“We are so looking forward to holding a physical event,” said show organiser Elizabeth Halsall. “There is sure to be a great vibe, with so many live demonstrations of cutting-edge tractors and equipment, as well as drones, robots and electric vehicles.”
The seminar programme, running alongside the machinery exhibits, will include technical talks about farm efficiencies, new technology and future farming systems. The NFU will also be holding its Environment Conference at the show, tying in with the UN Climate Change Conference and featuring live streams from Glasgow.
“Farming is facing a time of significant change, and we are here to help all farmers and contractors to adapt and thrive,” said Mrs Halsall. “With 300 exhibitors, live demonstrations and a packed seminar programme, visitors are sure to go home with plenty of fresh ideas and kit to improve farm efficiencies.”
The Midlands Machinery Show will be held on the 9th and 10th of November at the Newark Showground, Nottinghamshire. Tickets and parking are free but advanced registration is essential for entry.
For more information and to book tickets go to www.midlandsmachineryshow.com.
