Massey Ferguson has announced a collaboration with Raging Bull Clothing – founded by former rugby player and farmer Phil Vickery.
The brand will become an official clothing partner of Massey Ferguson this year. Phil commented: “Growing up in the farming community, Massey Ferguson has always been there; red, reliable and ready for work. Over the years I’ve watched all their equipment become more and more sophisticated, giving farmers the support they need to get the job done.
“So now I am delighted to be developing a collaboration clothing range with the fantastic people at Massey Ferguson, with whom we share a very similar set of values – Integrity, Pride and Passion. It is an honour and a privilege to be one of Massey Ferguson’s official partners and I can’t wait to see this partnership with Raging Bull unfold.”
The partnership will see dual-branded designs available in various styles through both the Raging Bull website and the AGCO dealer network. Visitors to Lamma will also have the chance to win a Raging Bull outfit and see a new, limited edition t-shirt.
Lindsay Haddon, advertising and sales promotion manager, Massey Ferguson UK, IRL and Middle East, says the opportunity to work with Raging Bull and Phil Vickery is exciting for several reasons. “Phil’s farming background, love of the countryside and eating local will resonate with our customers. The launch of our new flagship MF 9S tractor and in particular its features and styling; our very own Raging Bull, mirrors the Raging Bull imagery and Phil’s reputation on the rugby field.”
Sandrine Grenet, merchandise brand manager, Massey Ferguson EME said: “We know our farmers appreciate quality, functionality, durability and great-looking products, that’s why the collaboration with Raging Bull is such a perfect fit. There’s huge respect for Phil Vickery’s incredible success on the rugby pitch but also an appreciation that with his farming background he understands the needs of our customers. I am proud to say, together, we have come up with an exceptional range of stylish clothing, which is not only practical but a pleasure to wear.”
For more information go to www.masseyferguson.co.uk