Farm Contractor & Large Scale Farmer
    Twitter LinkedIn
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Subscribe
    • Contact Us
    Twitter LinkedIn
    Podcast
    Farm Contractor & Large Scale Farmer
    • News
      • Arable & Agronomy
      • Dealership News
      • Environmental Land Management Scheme/Policy
      • Event News
      • Health & Safety
      • Machinery
      • People
      • World News
    • Farm Machinery
      • Amenity & Maintenance
      • Cultivations
      • Drilling
      • Grassland Equipment
      • Harvesting
      • Muck & Slurry
      • Sprayers
      • Telehandlers
      • Tractors
      • Tractor of the Year
      • Tyres & Tracks
      • Whatever happened to?
    • Precision Farming
    • Markets & Policy
    • Profiles
      • National Arable and Grassland Awards
      • Company Profiles
      • Reader Profiles
    • Livestock
      • Beef
      • Dairy
      • Sheep
    • Magazines
      1. October 2025 issue
      2. September 2025 issue
      3. August 2025 issue
      4. 2025 Drills and Seeds supplement
      5. July 2025 issue
      6. June 2025 issue
      7. Cereals event guide 2025
      8. May 2025 issue
      9. April 2025 issue
      10. March 2025 issue
      11. 2025 Tyre Developments supplement
      12. February 2025 issue
      13. National Arable and Grassland Awards supplement
      14. January 2025 issue
      15. December 2024 issue
      16. November 2024 issue
      17. October 2024 issue
      18. September 2024 issue
      19. August 2024 Issue
      20. 2024 Drills and Seeds supplement
      21. July 2024 Issue
      22. Cereals Supplement
      23. June 2024 Issue
      24. May 2024 Issue
      25. April 2024 Issue
      26. Tyres and Tracks Supplement
      27. March 2024 Issue
      28. National Arable & Grassland Award – Meet the Finalists
      29. February 2024 Issue
      30. January 2024 Issue
      31. December 2023
      32. Agritechnica Preview Supplement
      33. November 2023
      34. October 2023
      Featured

      October 2025 issue available now

      By Matthew TiltOctober 1, 2025
      Recent

      October 2025 issue available now

      October 1, 2025

      September 2025 issue available now

      September 1, 2025

      August 2025 issue available now

      August 1, 2025
    • Events
    • Podcast
    Farm Contractor & Large Scale Farmer
    Event News

    South West AgriTech Showcase calls for a balanced approach to land use

    Matthew TiltBy Matthew TiltApril 2, 20252 Mins Read
    Facebook Twitter LinkedIn Email

    Speakers at the recent South West AgriTech Showcase said that innovation and optimisation will be key to meeting food production demands.

    Baroness Minette Batters provided the keynote speech, saying: “We need a plan, we need to be ambitious, and we need to be absolutely focused on the optimisation of agriculture.

    “We need to deliver for food and nature. The private sector is investing in agri-tech, and we are seeing things starting to scale up. But it’s not happening on the ground with food production.”

    She added that targets would be needed, as these drive everything. “…we have environmental targets on taking land out of production, for clean air and water – but we still don’t have targets for food.”

    Three things will be hugely influential, Baroness Batters said. These are a land use framework, a farming road map and a food strategy. “If all of those can come to life and be made to work, they can deliver. There is a real need to come together and focus on what they are going to look like.”

    To help address this, the event brought together a range of agri-tech businesses which aim to optimise food production, from controlled environment agriculture (CEA) to using artificial intelligence for detecting cow lameness.

    “The event showcased how innovative technologies can help improve crop yields, resilience, sustainability and overall productivity,” explained Joanna Rufus, chair of South West AgriTech.

    “The workshop session held by Satellite Applications Catapult prompted valuable discussion around challenges for those developing agri-tech. This looked at building better relationships between developers and end users, as well as what challenges end users face, the barriers to adoption, and what support could be given to accelerate uptake.

    “It’s clear in the third year of the event that the appetite for agri-tech is still growing, and we hope this continues for the future.”

    Tweet
    Share
    Share
    Pin
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleDrive for growth as move to electric kit continues
    Next Article Yellow rust a risk in backwards crops, Syngenta warns
    Matthew Tilt
    • Twitter
    • LinkedIn

    Machinery editor for Farm Contractor & Large Scale Farmer. Matt has worked as an agricultural machinery journalist for five years, following time spent in his family’s Worcestershire contracting business. When he’s not driving or writing about the latest farm equipment, he can be found in his local cinema, or with his headphones in, reading a good book.

    Read Similar Stories

    Tickets go on sale for Cereals 2026

    October 3, 2025

    £500 up for grabs for agricultural engineering apprentices

    September 30, 2025

    AgXeed to showcase two new products at Agritechnica

    September 30, 2025
    Most Read Stories

    Tractor of the Year 2026 – TotY Utility – Claas Axos 3.120

    October 13, 2025

    Tractor of the Year 2026 – TotY Specialized– Tafe EV28

    October 10, 2025

    Terrington Machinery founder passes away

    October 10, 2025
    Farm Contractor & Large Scale Farmer

    The UK's leading agricultural machinery journal

    Twitter LinkedIn
    © 2024 MA Agriculture Ltd, a Mark Allen Group company

    Privacy Policy | Cookies Policy | Terms & Conditions

    • Farmers Weekly
    • AA Farmer
    • Poultry News
    • Pig World

    Type above and press Enter to search. Press Esc to cancel.