Set to be hosted by Jeremy Clarkson at Diddly Squat Farm, tickets for the Cereals Event 2026 are now on sale.
The event will take place on the 10th and 11th of June, with 550 exhibitors and more than 25,000 farmers and associated trade visitors.
Jeremy Clarkson says: “Farmers are facing so many issues at the moment, and hosting Cereals was our chance to do something positive for the industry and showcase some practical advice and ideas for food producers. We hope to shine a spotlight on farming in the UK and educate people about the challenges farmers face.
“Cereals is an opportunity for us to come together and find the solutions we all need. We’re really looking forward to welcoming farmers from across the UK to this celebration of British farming.”
Charlie Ireland, agronomist and managing partner at Ceres Rural, adds: “We know many fans of Jeremy’s show will want to attend the event, but we will ensure this remains a farmers’ only affair. Cereals has been around for years and is a major event on the agricultural calendar, allowing farming communities from across the UK to come together. That said, hosting Cereals at Diddly Squat is also a fantastic opportunity to draw some wider attention to the issues facing the farming industry.
“Away from the cameras, Diddly Squat is like any other farm in the UK and is just as vulnerable to the maelstrom of issues that batter the agricultural sector – from the weather to the political climate.
“Being able to all come together at Diddly Squat for Cereals will be a fantastic opportunity to discuss how we can continue to feed the nation and, most importantly, find ways to do that profitably – because the two should not be separated.”
What to see at Cereals
The Agronomy Zone crop plots will make a return, managed by Cereals’ Jonathan Backhouse and Niab’s Shaun Coleman, with all contracting work handled by Kaleb Cooper Contracting.
Fruehauf is the host sponsor this year, and head of sales, David Lewington, says: “Fruehauf has been working alongside the farming community for over 100 years and we are thrilled to be co-hosting Cereals 2026 at Diddly Squat Farm. It will be great to see so many farmers together over the two days and it will allow us the opportunity to show our support for the industry and meet with many existing and potential new clients.”
In addition to the Agronomy Zone, there is a technical seminar programme across the Seed to Shelf stage, sponsored by KWS, the BASE-UK Regenerative Ag stage, sponsored by Tees Law, a Young Farmers Programme, sponsored by Michelmores, and regular features such as the Syngenta Sprays & Sprayers Arena.
This year will also see a new Livestock Zone, sponsored by Nofence, as well as an Organic Agronomy zone.
“Our goal is to give farmers tools that support daily decisions and unlock new potential for their land and livestock,” says Joachim Kähler, CEO of Nofence. “Cereals 2026 is the ideal setting to share that vision. We’re looking forward to meeting farmers and partners throughout the event.”
To manage traffic, there will be comprehensive traffic measures in place, and visitors are being asked to choose a preferred entrance date & time. New for 2026, visitors can also book a seat on a Cereals Bus from key locations across the UK, including, but not limited to, Elveden Farms, Roy Ward Farms Ltd & Law Farmin,g giving farmers priority access on arrival and helping to reduce traffic further.
For more information, go to www.thecerealsevent.co.uk