From 9-18 April, New Holland will be running a digital agricultural fair, introducing visitors to its product range and the latest innovations. Said to be more than a live streaming or showroom event, New Holland’s YOUNIVERSE aims to offer an immersive, infotainment experience.
Sean Lennon, New Holland vice president for Europe, stated: “Coming up with new ways to communicate with our audience is essential, especially at a time when the user experience has become increasingly important, and opportunities to meet with our customers have been severely curtailed by lockdowns, travel restrictions and the cancellation of agricultural trade fairs. The YOUNIVERSE event is an exciting new way of connecting with our customers, inviting them to join us in this virtual New Holland world, where they can interact with our products and “meet” with our New Holland experts.”
Visitors will be able to see a selection of products in an immersive farm setting, accessing multimedia content, 3D simulations and full details of the machines. Other products will be on display in a dedicated virtual showroom.
More than twenty machines will be on show, including the Big Baler 1290 in its Packer model; the CH7.70 Crossover Harvesting combine; the T6.160 Dynamic Command tractor; the latest W170D wheeled loaders; and the new implement ranges, alongside highlights from the company’s current portfolio.
Guests will also have the opportunity to ‘meet’ industry experts and take part in a series of webinars. Interviews and keynote speeches will be broadcast on the YOUNIVERSE TV channel, including content from agricultural institutions including CEMA, (European Agricultural Machinery Association), the DLG (German Agricultural Society) and agrifood representatives.
On the 12th of April at 6pm UK time, New Holland brand president, Carlo Lambro, will host a special live event with British television presenter Nicki Shields which will introduce the YOUNIVERSE, cover the latest news from New Holland and highlight new products.
The YOUNIVERSE will be accessible on computers and mobile devices and will be available at youniverse.cnhindustrial.com