Created with the philosophy ‘you’ll never farm alone’, the Bridgestone Club will launch later this month to offer monthly offers, advice, news, discounts, giveaways and the opportunity to engage with other professionals.
It has been designed to encourage as much interaction as possible, with the opportunity to upload photos and comment on farming life with other users across the UK.
VT sales manager for North Europe, Stephen Lamb, said: “No other tyre manufacturer has created anything like this and we have never reached out to farmers in this way before. We are offering all UK farmers and contractors the opportunity to become a member of this exclusive Club, with so much emphasis on engagement and interaction.
Read about the latest Bridgestone launch here
“Our aim is to create a vibrant community, where professionals can lean on us for information, entertainment, and advice. We want to add a fun personality to our brand, where farmers will associate the Bridgestone name with a business that genuinely cares.
“We know that it can be a lonely existence out in the field, and this is our attempt to bring everyone closer and to celebrate everything that is truly good about British farming.”
Kicking off the launch is a giveaway for a Milwaukee Power Tool. Users will also be able to see interviews with farming celebrities and take part in the My Tractor – My Photo section.
Stephen added: “Bridgestone Club is something new and exciting for us and we hope it complements our line-up of premium tyres, with plenty of product advice and information brought to life in new ways, too.”
For more information go to www.bridgestone-agriculture.eu
