CEAT Speciality has announced it will be working alongside Peter James Carson as a business development specialist to lead the growing business in the UK and Ireland market.
Established in Italy in 1924, CEAT tyres are sold in more than 115 countries. The company manufactures farm, mining and earthmover, industrial, and construction equipment tyres, as well as special application off road tyres.
Bringing 16 years of experience in the tyre industry to the partnership, Mr Cawson said: “I am honoured to be associated with CEAT Specialty, a company that truly embodies the principle of delivering exceptional quality at accessible prices. The company’s competitive edge in the global market is rooted in their focus on innovation, quality, and customer satisfaction. I am excited to be a part of the team that continues to push the boundaries of excellence in the industry.”
Chief executive of CEAT, Amit Tolani, said: “We at CEAT Specialty are committed to delivering high-quality products, exceptional customer service, and innovative solutions that meet the evolving needs of our customers. With Peter James Cawson onboard, we are confident that we can continue to grow and expand our footprint in the UK and Ireland market, and ultimately across Europe.”