Effective from the 1st of September, Continental Tyres has appointed Pete Robb as its new marketing director, reporting directly to the UK managing director David Smith.
Mr Robb’s move coincides with his 20th anniversary with the company, during which he has held various positions. He joined the company in the supply chain division, before moving across to the business process and then on to the marketing department where he has been working for 15 years.
Here he has worked in product management, branding, trade marketing and most recently has headed up the marketing communications team.
Mr Robb will be based at the company’s UK headquarters in West Drayton and will have overall responsibility for the marketing strategy across passenger, truck and commercial speciality tyres in the UK and Ireland.
“It’s a particularly exciting time to lead the marketing strategy for the UK and Ireland as Continental focuses on sustainable mobility and its transformation in digitalisation and electrification. I am also inspired by further ‘market-leading new products and services that we are introducing in the coming years. Working with a really great team I am looking forward to taking on the challenge,” he said.
Mr Smith added: “Pete is a great asset to the company, he is an innovative thinker and brings a high level of creativity and wealth of knowledge to the role. It’s great to be able to promote Pete from within Continental following his progression along the company’s development path. With Continental at such an active point in its history I’m looking forward to seeing how he and his team can further elevate the brand and propel growth.”
