Mitas has announced its first-ever Draw Your Tyre challenge, inviting customers to submit illustrations showing which features make a difference in their lives.
Silvia Giacoia, brands & communications director at Trelleborg Wheel Systems commented: “Mitas lovers rely on our tyres to carry out the work they perform every day with remarkable passion. We want to give them the chance to use that same passion to unleash their creativity and have fun playing with the products that they know and love. That’s why what really matters to us is the idea behind the illustrations; we are looking forward to seeing our products through the eyes of loyal Mitas customers.”
Entrants can send illustrations in any medium, be it sketches, paintings or graphic design, and at any artistic level. All submissions will be featured on the Mitas challenge website and the best three design ideas will be considered for future advertising campaigns, earning their creators great rewards according to the company.
For more information go to www.drawyourtyre.digitalcontest.en/mitas/