Since the middle of October, Pöttinger has offered direct sales and support to customers in the Netherlands, following the opening of its subsidiary.
According to the company, the decision to establish its own sales branch in the country will help to build its presence in an important market and makes up part of the internalisation strategy.
Pöttinger will also build on the collaboration with previous importer Duport; an agreement which ended amicably in the summer.
Gregor Dietachmayr, speaker of the executive board, said: “We place the highest value on professional, appreciative processes – for the experienced team as well as for all our partners. And of course, for the dealers.”
The next step will be to provide dealers and the sales team with extensive training to familiarise them with the new technologies and processes.